TwelveTwoDigital
Event registration and automation

Your event, running itself.

A branded registration page, a booking system that keeps track of every sign-up, and automatic confirmations and reminders going out on WhatsApp and email without anyone typing a message. Built once for your event, then re-used for the next one.

Tell me about your event Rather just message me
Runs on WhatsApp Business Mailchimp Kit Your own domain

Set up on your own accounts, in your name. We are added as a partner you can remove in one click.

The part that does the work

Automatic WhatsApp, from your own number.

In South Africa an email gets ignored and a WhatsApp gets opened. So the system talks to people where they actually are, on your business number, without anyone sitting and typing. Every message below goes out on its own.

sent automatically
One running right now

What it looks like once it is built.

A ministry event in Krugersdorp, then the same system set up again for a second town. This is the machine doing its job, not a promise about how many people will walk through your door.

4
automatic messages per person: confirmation, a week before, the morning of, and a thank-you
0
messages typed by hand, at any point
2
towns on the same system, the second one set up in days rather than weeks

For scale: that system handled 1 751 people on one number without anyone touching it. How many people register for your event depends on your event, your audience and your own marketing. What we build is the machine that handles them properly and messages every one of them on time. We will not pretend to sell you a turnout.

What gets built

The whole system, in one build.

Not a page and a spreadsheet. A joined-up system where the registration, the list and the messages are the same thing, so nothing needs copying from one place to another.

1A branded registration pageOn your own domain, in your own branding, built to open fast on a phone on rural data. It is the front door, and it is yours.
2A booking and registration systemEvery sign-up captured properly, including group bookings and how many people each one is bringing, so you always know what you have on the books.
3Automatic WhatsApp, on your own numberConfirmation, a reminder the week before, one on the morning, a thank-you after. Set up once and then it runs, from your business number.
4Automatic email alongside itWired into Mailchimp or Kit on your own account, so the same sequence goes out by email for anyone who prefers it.
5A list that is organised, not a pileTagged by town, by event and by group size, so next time you can talk to the right people instead of blasting everyone.
6Built once, re-used every eventThe second event re-uses the machine rather than rebuilding it, which is why it costs less and takes days instead of weeks.
No lock-in

The audience you build belongs to you.

This is the part most organisers only think about later. Every person who registers for your event is someone you should be able to reach again next year, without asking anyone's permission.

✓Your list, in your own accountYour Mailchimp, tagged and segmented. Not held inside a platform you rent from us, and not something you lose if you walk away.
✓Your WhatsApp number stays yoursSet up on your own Meta business account. We are added as a partner you can remove in one click, and we are never the owner of anything of yours.
✓It gets cheaper, not dearerThe first event builds the machine. Every event after that re-uses it, which is why the second one costs less than the first and takes days rather than weeks.
Before you ask anyone, including us

The WhatsApp part has a clock on it, and it is not ours.

Nobody tells you this until it has already cost you, so here it is up front. Sending WhatsApp reminders from your own business number means going through Meta first, and Meta sets the pace.

  • 3 to 14 daysBusiness verification. No guaranteed turnaround. Until it lands, your account reaches 250 people per day instead of 2 000. At a thousand registrations, a message saying "tonight at seven" then takes four days to deliver.
  • No fixed timeDisplay name review. The name people see when your message arrives goes through its own approval.
  • 72 hour lockoutNumber registration. Ten attempts in three days, then the number locks for three more. Worth getting right first time.
  • Per new wordingTemplate approval. Every message wording is approved in advance. Late copy changes cost days.
  • Day oneA card that works internationally. Meta bills in US dollars from Ireland, and most South African cards decline that by default until it is switched on in the banking app.

None of it is difficult. All of it takes time you have not budgeted for, and it all sits in front of the first message. Which is why the first question below is when your event is, and why we would rather tell you what is realistic than sell you something that will not be ready.

Tell me about it

Try the system on yourself.

Fill this in and you will get a WhatsApp confirmation within a minute. That is not a gimmick, it is the product: it is the same automatic message your own guests would get the moment they register. It also tells you honestly how much time we have to build before your date.

If we are not the right fit, I will say so and point you somewhere better. That happens fairly often and it costs you nothing to find out.

Want the system built for your next one?

Tell me when it is and roughly how big it is, and I will tell you straight what we can build in the time you have.

Tell me about your event

No obligation. If the date is too close to do properly, I will say that rather than take the work.